iPod Shuffle

Apple's 4th generation iPod Shuffle
Manufacturer	Apple Inc.
Type	Digital audio player
Retail availability	January 11, 2005–present
Media	Flash memory 512 MB to 4 GB currently 2 GB
Operating system	1.1.5 (1G) 1.0.4 (2G) 1.1 (3G) 1.0.2 (4G)
Power	Lithium polymer battery
Display	None
Input	Shuffle, Play In Order, Turn Off, 3.5-mm stereo headphone jack
Connectivity	USB 1.1, USB 2.0 1G Directly
Weight	12.5 grams (0.44 oz)
Related articles	iPod Nano iPod Mini iPod Classic iPod Touch iPhone

The iPod Shuffle (stylized and marketed as iPod shuffle) is a digital audio player designed and marketed by Apple Inc. It is the smallest model in Apple's iPod family, and was the first to use flash memory. The first model was announced at the Macworld Conference & Expo on January 11, 2005; the current fourth generation model was introduced on September 1, 2010.^[1]

Overview

The four generations of iPod Shuffle

First generation

Released on January 11, 2005, the first-generation iPod Shuffle weighed 0.78 ounces (22 g) and was designed to be easily loaded with a selection of songs and to play them in random order. According to Apple,^{[citation needed]} owners of existing iPods had often left the music selection to "shuffle", and the new iPod Shuffle was a way of implementing that in a much more cost-effective fashion. It relies on the use of an "autofill" feature in iTunes, which can select songs at random from a user's music library (or from a specific playlist) and copy as many as will fit into the iPod Shuffle's memory. The Shuffle can hold up to 240 songs (1-GB model, based on Apple's estimate, of four minutes per song and 128 kbit/s AAC encoding). It used the SigmaTel STMP35xx system on a chip (SOC) and its software development kit (SDK) v2.6, a flash memory IC, and USB rechargeable lithium cell. The STMP35xx SOC and its software was the most fully integrated portable MP3 playback system at release time and SigmaTel was Austin's largest IPO (2003) capturing over 60% of flash based MP3 player world market share in 2004. In 2005, peak iPod first-generation Shuffle production occurred at a hundred thousand units per day, at the Asus factory.

It lacks a display and the trademark scroll wheel, playlist management features, and is missing the games, address book, calendar, alarm, and notes capability of larger iPods; it cannot be used with iSync. Due to the codec not being ported, it is incapable of playing Apple Lossless and AIFF audio files.

Due to superior audio technology in the SigmaTel STMP35xx SOC and SDK, the iPod Shuffle has a better bass response than a 4th generation iPod, according to a review published days after its release.^[2][3]

First generation iPod Shuffle with the cap removed to show the USB connector. The cap snaps onto the unit. iPod Shuffle comes with a second cap on a lanyard, which a user can wear around his or her neck.

iTunes offers some new features for iPod Shuffle. One is the ability to reduce the bit rate of songs to 128 kbit/s AAC. The conversion is done automatically, with the original file left untouched on the computer and the smaller (lower bit rate) file sent to the iPod Shuffle. Older versions of iTunes allowed an iPod Shuffle playlist to be viewed and changed while the unit is not connected; the next time the unit is connected, it can then be updated with the changed playlist. This functionality is no longer a part of iTunes as of iTunes 7.

The front of the iPod Shuffle has buttons for Play/Pause, Next Song/Fast Forward, Previous Song/Fast Reverse, and up and down volume adjustment. On the reverse, it has a battery level indicator light (activated by a button) and a three-position switch to turn the unit off or set it to play music in order or shuffled. It plugs directly into a computer's USB port (either 1.1 or 2.0), through which it also recharges its battery, which has an expected life of around 12 hours between charges. The USB plug is hidden beneath a cap. The unit also comes with a lanyard that attaches to the iPod Shuffle via an attached cap and this allows the user to wear the iPod Shuffle around his or her neck.

The iPod Shuffle can also be used as a USB flash drive. iTunes allows a user to set how much of the drive will be allowed for storing files, and how much will be used for storing music.

Second generation

A Second-generation iPod Shuffle in size-comparison to a Dell mouse.

On September 12, 2006, Apple announced the release of the second generation iPod Shuffle, calling it "the most wearable iPod ever".^[4] First shipments of the unit were slated for an October 2006 arrival, but actually started shipping on Friday, November 3, 2006.^[5] The second generation initially featured a lone 1 GB model in a silver brushed aluminum case similar to the second generation iPod Nano and the older iPod Mini. The new model is less than half the size of the first generation model at 41.2 x 27.3 x 10.5 mm (1.62 x 1.07 x 0.41 in), and is the size of the iPod Radio Remote available for iPod Nanos and 5th generation iPods. Apple claimed it was the "world's smallest MP3 player". This size includes the new built-in belt clip; the actual unit itself is thinner, with the entire device weighing only 15.5 g (0.55 ounces). The power/shuffle/no shuffle switch from the first generation version was separated into two controls to avoid an accidentally selected mode of operation. The formatting of the iPod itself is new to Apple, as the 2G (second generation) shuffle will only format itself to FAT32. iTunes issues a warning that the iPod is incorrectly formatted if brought to the Macintosh format HFS+. All previous iPod models have allowed the usage of either the Mac format or the Windows format.^[6]

On the second generation iPod Shuffle, USB connectivity is provided via an included piece of hardware which acts as a docking station for the transfer of data and the recharging of the iPod's internal battery through its headphone jack. The second generation iPod Shuffle is also able to act as a flash drive, just like the first generation iPod Shuffle. However, unlike the first generation iPod Shuffle, the second generation does not have a built-in USB connector. This means that the docking station is required for connection to a computer on the second generation model.

The second generation Shuffle can play MP3, MP3 VBR, AAC, Protected AAC, Audible (formats 2, 3 and 4), WAV and AIFF. Due to its low processing power the only iTunes-supported file format that the iPod does not support is Apple Lossless.^{[citation needed]} Using large file sizes inherent of WAV or AIFF files will very quickly fill the device's low 1 GB capacity. iPod Shuffle cannot play music from music video files.

On January 30, 2007, Apple announced the addition of four new colors to the iPod Shuffle line. Pink, orange, green, and blue choices have been made available via retailers and the Apple Store (online) in addition to the original silver color. The colors blue, green, and pink are essentially the same hues as the second generation iPod Nano and iPod Mini. The new orange color is a first for the iPod franchise. They also now come with the new redesigned headphones that were not included with the original silver model. The box was also changed to have gray text instead of the lime-green text; lime-green text indicating that the original headphones are included, gray text indicating that the new headphones are included On September 5, 2007, Apple refreshed the line with four new colors including a Product Red version. The new colors are turquoise, lavender, mint green, and Product Red, with the previous colors orange, blue, green, and pink being discontinued.

On February 19, 2008, Apple introduced a 2 GB version of the iPod shuffle, retailing for US$69 and available in all the same colours as the 1 GB model. On the same day, the price of the 1 GB model was lowered from US$79 to US$49.

At the Apple Let's Rock Event on September 9, 2008, Apple released four new colors for the iPod Shuffle: blue, green, pink, and red, replacing the colors that were released in September 2007. The blue, green and pink variants of the iPod shuffle during this period reverted to shades that were similar to the colors that were released in January 2007, while the red variant was now a brighter shade.^[7]

In June, 2009, Avon offered a gold iPod Shuffle (second generation) for $29 when purchased in conjunction with two ANEW skin care products.^[8]

The second generation 2 GB iPod Shuffle was discontinued on March 11, 2009 and the 1 GB version was discontinued on September 9, 2009.

Third generation

A third generation iPod Shuffle.

The third generation iPod Shuffle was released on March 11, 2009 and was said by Apple to be "jaw-droppingly small" and "The first music player that talks to you" as well as the first waterproof iPod.^[9] with dimensions of 45.2×17.5×7.8 mm (1.78×0.69×0.31 in). It was available with a silver or black brushed aluminum case similar to the second generation iPod Shuffle. This made it the first iPod Shuffle that was available in black. It featured VoiceOver technology that allowed song names, artist names, album names and playlist contents and names to be spoken in 20 different languages^[10] using the Text-to-Speech incorporated in iTunes 8 and 9. It also gained support for multiple playlists, in contrast to previous versions of the iPod Shuffle, which allowed only a single playlist.

The inside of a third generation iPod Shuffle.

The third generation iPod Shuffle features a polished steel attachment clip, adopting for the first time the polished steel finishing previously found only on the larger iPods, rather than the brushed aluminum used in the second-generation iPod Shuffle. It also no longer had volume or track controls on the device itself. Instead, the packaged iPod earbuds included a three-button device on the right earbud cord. This adds the functions of changing between playlists, hearing the song title and artist of the track playing, as well as play/pause, track changes and volume control.^[11] It is not possible to change songs or volume with most third-party headphones, since they lack these controls. However, since the iPod Shuffle begins playing music automatically when it is turned on, third-party headphones may still be used in "autoplay" mode (with no volume or playback controls). Some third-party headphones and headphone adapters include full support for the third generation iPod Shuffle.^[12] The official headphones contain a chip designed by Apple to control the device. DRM is not however present in the chip as there is no encryption used.^[13]

On September 9, 2009, Apple introduced three new colors for the iPod Shuffle: pink, blue, and green. The Apple Store also offered a 4 GB model made of polished stainless steel.^[14]

Fourth generation

iPod shuffle (fourth generation)

The fourth generation features the return of clickable track and volume controls from the first two generations. The control pad is 18% larger than the second generation of iPod shuffle. The dimensions of the device are 29×31.6×8.7 mm (1.1×1.24×0.34 in) and it weighs 12.5 g (0.4 oz). The player also features a new voice-over button.

The model also features VoiceOver from the third generation, now with a devoted physical button, in twenty-nine languages (Chinese (Cantonese, Mandarin), Czech, Danish, Dutch, English (Australia, UK, U.S.), Finnish, French (Canada, France), German, Greek, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil, Portugal), Romanian, Russian, Slovak, Spanish (Mexico, Spain), Swedish, Thai and Turkish). It also features Genius and handles multiple playlists. Like the previous generation it supports MP3, VBR, AAC, Protected AAC, Audible (formats 2, 3 and 4), WAV, AIFF and Apple Lossless, and the battery lasts for 15 hours of music.

It was originally sold in five colors (silver with a black control pad, green, blue, orange and pink with a white control pad), but on September 12, 2012, Apple held an event to formally introduce the iPhone 5, as well as a new iPod lineup. The iPod Shuffle remained unchanged except for the exterior colors now being offered in 7 new colors (silver or black with a black control pad or green, blue, pink, yellow, and purple with a white control pad) as well as a Product Red edition model with a white control pad. Unlike the second Generation, the iPod does not come with a dock, but like the third generation, comes with a 45 mm USB Cable. A longer cable is also available for $19US. The included in-box headphones do not feature the remote control, but the device supports them. It is currently being sold in 2 GB models with US pricing for the device set at US$49; in Europe it costs €49, in the UK the price is £40, in New Zealand the price is $69 and in Australia the price is A$55.^[1][15]

Models

Generation	Image	Capacity	Colors	Connection	Original release date	Minimum OS to sync	Rated battery life (hours)
First		512 MB	White	USB (no adapter required)	January 11, 2005	Mac: 10.2.8 Windows: 2000	audio: 12
		1 GB
		New entry-level model. Uses flash memory and has no screen. It was discontinued on September 12, 2006.
Second		1 GB	Silver	USB 2.0 (with included dock)	September 12, 2006	Mac: 10.3.9 Windows: 2000	audio: 12
		1 GB	Silver Orange Green Blue Pink		January 30, 2007	Mac: 10.3.9 Windows: 2000
		1 GB	Silver Light Blue Light Green Purple PRODUCT (RED) Special Edition		September 5, 2007	Mac: 10.4.8 Windows: 2000
		2 GB			February 19, 2008
		1 GB	Silver Blue Green Pink PRODUCT (RED) Special Edition		September 9, 2008	Mac: 10.4.10 Windows: 2000
		2 GB
		Smaller clip design with anodized aluminum casing. The 1st model was discontinued on January 30, 2007. The 2nd model was discontinued on September 5, 2007. The 3rd model was discontinued on February 18, 2008. The 4th model reached the end of its producing on March 11, 2009.
Third		4 GB	Silver Black	USB 2.0 (cable is included)	March 11, 2009	Mac: 10.4.11 Windows: XP	audio: 10
		2 GB	Silver Black Blue Green Pink		September 9, 2009	Mac: 10.4.11 Windows: XP
		4 GB	Silver Black Blue Green Pink Polished Stainless Steel (exclusive to Apple Online and Retail Stores)
		Smaller design with controls relocated to right earbud cable, features playlists and VoiceOver. The 4GB model was discontinued on September 9, 2009. The 2GB model was discontinued on September 1, 2010
Fourth		2 GB	Silver Blue Green Orange Pink	USB 2.0 (cable is included)	September 1, 2010	Mac: 10.5.8 Windows: XP	audio: 15
			Black Silver Purple Pink Yellow Green Blue PRODUCT (RED) Special Edition		September 12, 2012	Mac: 10.6.8 Windows: XP (SP3)
		Redesign returning the play/track/volume buttons from the second generation and power/shuffle mode switch from the 1st gen, and adding a button for VoiceOver. The silver, blue, pink, green, and orange models were discontinued on September 12, 2012, because the silver, slate, purple, pink, yellow, green, and blue models are brand new.

Reception and impact

The iPod Shuffle was announced at the same time as the Mac Mini. Like the iPod Shuffle, the Mac Mini is a scaled-down product which has been introduced at a lower price. These two products together can be seen as a conscious effort on the part of Apple management to target a lower-end market and increase visibility in the mass-market. Previously, the success of Apple's iPod and especially the iPod Mini had been chipping away at the inexpensive flash player market, causing flash players at the beginning of 2005 to account for less than half the market share they did in 2004.^{[citation needed]} However, the original and Mini iPods were costly and the Shuffle was intended to make the iPod compete with mainstream players.

By April 2005, the end of Apple's second fiscal quarter, the iPod Shuffle had already proven itself to be a successful product for its manufacturer. Although Apple has chosen not to specify how many iPod Shuffles were sold in the product's first three months of existence, analysts at Piper Jaffray estimated that 1.8 million of the 5.3 million iPods sold in the second quarter were Shuffles. NPD Group estimates that the iPod Shuffle captured 43% of the flash-based music player market in February 2005, after only its second month of existence.^[16] By March 2005 the iPod Shuffle's market share had risen to 58%.^[17]

In September 2006, Apple CEO Steve Jobs announced during his keynote presentation on the "It's Showtime" Special Event, that until then, Apple had sold 10 million first generation iPod Shuffles.

Criticism

Blinking light problem

PC World reported a problem with the first-generation iPod Shuffles ceasing normal function, only to flash orange and green lights and become unmountable. Since the Shuffle has no display, the owner can't read an error message or troubleshoot easily, requiring diagnosis by Apple service personnel. Flashing green and orange lights on the iPod Shuffle indicate that a generic "error" has occurred, according to Apple's documentation.^[18] If the device is still covered by warranty, Apple will replace it for free.^[19] This problem has also occurred on second generation iPod Shuffles.

On October 26, 2006, Apple released an iPod Shuffle Reset Utility that corrected this problem for some owners of first-generation iPod Shuffles.^[20] Then, in March 2007, an updated iPod Reset Utility was released which can also address similar problems with second-generation iPod Shuffles.^[21]

Third generation headphone controls

Unlike most other portable audio players, the third generation iPod Shuffle's controls are situated on the packaged headphones. One will be unable to control the device unless they use either Apple headphones designed for it, or third-party headphones or adapters that must be licensed by Apple. The third generation iPod Shuffle's headphones contain a proprietary integrated circuit.^[22] Also, inline control adapters that were made by third-party companies for use with the iPhone and iPod are incompatible with the iPod Shuffle.^[23]

Several months after the third generation release, several third-party companies, including Belkin and Scosche, released adaptors which can be used to add the controls to standard headphones.^[24][25]

Timeline of compact iPod models

References

External links

Apple Inc. portal

• Official website

Apple Inc.   History Outline   Founders Steve Jobs Steve Wozniak Ronald Wayne   Board of directors Current Bill Campbell Millard Drexler Al Gore Tim Cook (CEO) Andrea Jung Arthur D. Levinson (Chairman) Ronald Sugar Bob Iger Former Jerry York   Executives Current Tim Cook Jonathan Ive Bob Mansfield Peter Oppenheimer Phil Schiller Craig Federighi Eddy Cue Former Ron Johnson John Browett Scott Forstall Tony Fadell Mark Papermaster Bertrand Serlet Sina Tamaddon   Hardware products Apple TV iPad 1st 2 3rd 4th Mini iPhone 1st 3G 3GS 4 4S 5 iPod Classic Nano Shuffle Touch Mac iMac MacBook Air MacBook Pro Mini Pro Discontinued products   Accessories AirPort Thunderbolt Display Mighty Mouse Magic Mouse Magic Trackpad Keyboard Time Capsule   Software products Aperture Bento FileMaker Pro Final Cut Studio GarageBand iLife iOS iTunes iWork Logic Studio Maps OS X Server QuickTime Safari Xsan   Stores and services Developer AppleCare Apple Specialist Apple Store online App Store Certifications Game Center iAd Genius Bar iBooks iTunes Store Mac App Store iWork.com MobileMe iCloud One to One ProCare   Companies Braeburn Capital FileMaker Inc. Acquisitions Emagic FingerWorks Intrinsity Lala NeXT Nothing Real P.A. Semi Final Cut Pro Siri   Related Advertising 1984 Think Different Get a Mac iPods Slogans Design IDg Typography History Community Criticism Litigation   Book Category Apple Inc. portal Project Media related to Commons at Wikimedia Commons